A Life For Sustainable Development and Wholistic Healthy Growth

About the Making of Sheiza´s®, the wholistic Publication & the Founder

Without holistic analysis, there is no holistic structure. And without holistic structure there is no holistic leadership, no efficient prevention and no sustainable development. This is true at all levels of evolution. And it is one of the reasons why the topics of structure and leadership have always been the basis of the development, change and growth processes I have initiated.


In 1998, I graduated in economics with a scientific thesis on social change and its marketing-strategic and economic impact on fitness facilities. I have shown how fitness facilities must be designed in the future in order to remain competitive. In my scientific work, I also analysed why leaders also have to be "coaches" in order to be able to successfully lead and steer their teams. That was in 1998, however. Today, I know that leaders must be holistically trained and experienced in order to be able to make sustainable decisions, lead and implement.

Back then, after successfully completing my studies, I first worked for a few years on the professionalisation and growth of the German fitness market. Today, 25 years later, my focus is on (w)holistic and global health, fitness and prevention of humans, animals, nature and the planet. Through sustainable development, transformation and holistic healthy growth of humans, brands and organisations.

In order to solve individual and also planetary crises and to create sustainable progress, balance and peace, it is crucial to always first analyse and understand the whole. The past neglect of such an approach has repeatedly led to uneconomic and fragmented solutions, which in turn led to regressions, imbalances and burnouts. These facts were the trigger for an extensive research project, at the end of which it turned out, among other things, that the heart and the economic factor are of particular importance when it comes to sustainability, leadership, growth, health and balance. Read why in "How Wholeness Saves a World". In German or in English. The book is free of charge for clients.

In my wholistic book, I explain in general terms and as simply as possible why diseases, crises, conflicts and wars cannot be fought or controlled sustainably and how they can be transformed holistically instead. Furthermore, I show which skills leaders, teams, organisations and institutions need today and in the future in order to successfully implement such holistic development and transformation processes and thus remain competitive. To this end, among other things, I analysed and improved interdisciplinary knowledge from different cultures and developed "a whole human system". I explored and analysed the connections within the human system itself and beyond, the differences and connections between humans, animals, nature and the planet. 

After repeated practical tests and research trips, I was able to develop a simple, structured and efficient development, transformation and growth model after three years of intensive research at the end of 2022. This leadership model is universally applicable and can be transferred to all humans and (eco) systems due to its neutrality and practical orientation. 

"How Wholeness Saves a World" presents in a structured way the influence each human being has on the whole and how holistic healthy growth can succeed. In doing so, I make no distinction between the genders. As in all my writings since 2009, I use the plural form and generally the term "human being" for the sake of simplicity. By this I always mean all genders of the human species.

My own development path began in West Berlin, where I grew up in a middle-class family. Both my parents were employed. Sport, animals and nature always played a big role in my life. On Sundays, I liked to go with my father to the farmer around the corner to buy milk and eggs. And I liked to spend my summer holidays on a farm near the Baltic Sea and Travemünde. I was in the handball club and the swimming club, learned to ride horses and was thrilled with my Carrera track, Matchbox cars and Barbie dolls. If my parents didn't want to cross the border controls of the GDR by car, they explored new cultures away from mass tourism with me by plane. Like Turkey, for example, in the early 1980s. Travelling has shaped my life. Not only privately, but also professionally. As an economist specialising in marketing as well as world markets and developing countries, I thus had the opportunity to observe and analyse the development of cultures and societies worldwide. Among others, I got to know Mexico, South Africa, Egypt and Morocco, the Maldives and Fiji, Vietnam and Cambodia, South Korea, Canada and the USA as well as Switzerland and Europe.

But first I made my driving licence at 17 and got an Opel Kadett C from my parents. At 18, I started earning my own money and at 19 I moved into my first own flat. After completing an apprenticeship, I worked in a permanent job for a few years before I decided to go to university. At the same time, I did an apprenticeship as a group fitness trainer. I learned to understand the anatomy of the body, how to structure choreographies and adapt them to the fitness level and needs of different target groups, and how to motivate humans in groups. This is how a long-time fitness client eventually became a successful instructor in various fitness facilities in Berlin. It was my first self-employment in the prevention, fitness and health market.

After my studies, I started working in a consultancy for fitness and leisure facilities. I analysed the offer and quality of hundreds of fitness facilities and developed visions, strategies and concepts for the improvement of existing and the development of new facilities together with clients before I started my own business as a management and marketing consultant. As part of my personal development, I started mindfulness training according to Kabat-Zinn in the early 2000s, discovered Buddhism and meditation for myself and learned to play golf. All this not only trained my mental fitness and health, but also promoted my entry into the international wellness and tourism market. In 2003, for example - in the middle of the Iraq crisis - I took on the role of European market coordinator for the renowned "Soma Bay" resort in Egypt. I accompanied the development of the golf and thalasso hotel "The Cascades" as a consultant and was responsible for increasing brand awareness and expanding the market presence of the resort in the areas of fitness, wellness and golf in Europe.

For me as a young woman who had always courageously gone ahead nationally and internationally to develop and successfully implement innovative visions together with owners, board members and managing directors, envy and resentment were sometimes part of life. My clients and I had learned to live with it. Until I myself suddenly became the target of extremely pathological bullying from my private environment between 2005 and 2007.

In order to find explanations and solutions, I completed further training as a psychological counsellor and expanded my spiritual knowledge. For example, I deepened my knowledge of Hinduism and Taoism. I also began to study the knowledge of ancient (high) cultures and indigenous peoples around the world. In 2008, I wrote my thesis as a psychological counsellor, first in general about the differences between different psychological schools and some shamanic resp. spiritual teachings. Afterwards I lived for a couple of years in the seclusion of rural Spain. It was my professional entry into counselling, accompanying and coping with personal and business illness and crisis situations of executives and their environment. Through inner (further) development, transformation and growth.

In addition, I initiated a sustainable lifestyle project between 2009 and 2011. Among other things, I grew home-grown fruit and vegetables without pesticides and supplied the aid organisation CARITAS with fruit, vegetables and clothing. Furthermore, I completely renounced plastic and also petroleum-based cosmetics. At the end of the summer tourist season, I helped clean the coast as a qualified PADI diver.

"Diseases, crises, conflicts and wars cannot be controlled or fought in a sustainable way. But they can be transformed holistically. Into well-being, growth, prosperity and thus into securing competitiveness."

(Sabine Schneider)

In early 2012, I finally founded my brand Sheiza's®, which originally stood for the spiritual and mental development of leaders and experts (also former and future ones). The logo in turquoise and red also stands for this: for the sustainable wholeness of soul and mind.

As the cost of staff turnover, bullying, severance and mental illness in companies, societies, economies and various countries kept rising, I decided to do another year and a half of training to become a change manager. I completed the training with a final thesis on the whole development of leaders and teams at the end of 2018. In this context, I also wrote the chapter "megatrend wholeness and its marketing specific and economic impacts on holistic health" in early 2018. It was published in June 2019 in "Marketing in Healthcare" by SpringerGabler. 

One of my goals as a change manager was the holistic growth of organisations. To this end, one of the subjects was to reduce the costs of illness and conflict and to increase well-being and holistic healthy growth through further development and transformation.

The loss of my father through a protracted disease was finally the trigger for starting in early 2020 the extensive research project described in the introduction. Due to the extraordinary pandemic situation, I published some of my hypotheses and initial results in advance in September 2020 in the raw version "Holistic Transformation of Humans and Brands". Primarily for clients and seminar participants.

The research project created a "whole human system". It takes into account the connections and differences between the human body, mind and soul. Independent of individual determinants such as age, gender, culture, religion, potentials and competences. On this basis, a wholistic leadership and marketing model was developed. It includes all levels of human evolution. On top, I was also able to explore the connections and differences between humans, animals, nature and the planet and generate new, innovative basic knowledge.

Only all these wholistic and highly complex results and interrelationships show how diseases, crises, conflicts and wars can be successively and sustainably changed. Individually and collectively as well as regionally and globally.

Because of this outstanding breakthrough - and after 25 years as a management, marketing and crisis consultant for humans and organisations and the completion of my universal publication in German and English - the global brand Sheiza's® from now on stands for interdisciplinary knowledge and intercultural experience. And thus for holistic, well-founded and pragmatic (further) education and process support. And this at all levels of human evolution. The brand thus offers a whole new quality and definition of knowledge on topics such as evolution, transformation, growth, economy, health, fitness & marketing, among others.

"How Wholeness Saves a World" and the neutral and pragmatic leadership and evolution model Sheiza's®・ A Wholistic World form the stable and sustainable foundation for all offeringsFrom the analysis of the current state to the sustainably successful implementation of change and progress. With the help of wholistic education resp. training and practice.

That was the universal, the great wholistic goal and vision. For healthy growth and sustainable progress. At all levels of evolution. For humans, animals, nature and the planet. 

 It was successfully achieved.

And so the circle of successful and sustainable development, transformation and growth of the global brand Sheiza's® closes. And at the same time, it closes the circle to the topics that have always been part of my work: Leadership, quality, progress, structure and efficiency. As guarantors for sustainability, healthy growth and success.

I look forward to meeting you, 

Sabine Schneider

Berlin, 21 June 2023



"How Wholeness Saves a World" was published on 13 June 2023. In German and in English.

For reasons of independence and neutrality, Sabine Schneider publishes the universal and wholistic textbook on evolutionary progress, leadership, sustainability, growth, balance, health and peace etc. under her own brand. Like all her writings, she has also written this work herself.

The German version is currently available exclusively through the distribution partner tredition. The English version is available globally, and can be ordered through amazon or local bookshops. Or, of course, via the distribution partner tredition

Please note
The distribution partner tredition is responsible for the worldwide and flawless printing and shipping of the book in German or in English. If you are unable to order the book locally, please contact

The textbook is free of charge for clients.